Education Consumer Pulse

Listening to the voice of education consumers and shaping the future of postsecondary education.

Nearly every other major industry has embraced and benefitted from the transformative information that comes from consumer insights. It’s time to look at a new data source for the innovation needed to transform postsecondary education and make it work for the student.

That’s why Strada Education Network has partnered with Gallup Inc. to establish the Education Consumer Pulse (ECP) – a groundbreaking research platform that is set to become the most extensive database of education consumer insights to date.

Through 350 interviews daily, a representative sample of U.S. adults aged 18 to 65 share their thoughts on their educational path and what shaped it. This three-year project will gather more than 360,000 individual interviews and looks at student satisfaction and the nuances behind their educational choices.

The ECP will provide education stakeholders a better understanding of the vastly different educational paths that education consumers take.

How does this benefit education stakeholders?

  • Postsecondary institutions and providers: Hearing directly from consumers helps create a postsecondary experience that benefits both the student and the provider.
  • Employers: Consumer insights can strengthen leadership’s understanding of employee’s education experiences and drive the way the way organizations communicate their needs for upskilling.
  • Policymakers and leaders: Listening to consumers can better inform policy decisions that drive improved ROI for students as well as greater completion rates for local postsecondary education institutions and providers.
  • Consumers: Understanding the experiences of others on similar paths is critical to determining what education or training is needed to achieve a rewarding career and fulfilling life.

Postsecondary education consumers share what they would do differently

On June 1, Gallup and Strada Education NetworkSM released initial findings from the ECP. The inaugural report, “On Second Thought: U.S. Adults Reflect on Their Education Decisions” focuses on how individuals who had previously enrolled in or completed postsecondary education answered three key questions:

If you had to do it all over again, would you still:

  1. Pursue the same level of education?
  2. Pursue the same area of study?
  3. Attend the same institution?

The report revealed that more than 51 percent of U.S. adults would change at least one aspect of their education path — major, school or type of degree — if they had to do it all over again.For in-depth analysis of the findings outlined in “On Second Thought: U.S. Adults Reflect on Their Education Decisions,” view the video of our June 1 release event from the National Press Club in Washington, D.C.

Visit stradaeducation.gallup.com to learn more about the Education Consumer Pulse and to sign up to receive the latest reports and information. Follow the conversation online at #EduPulse.

Questions about our research? Email gallup@stradaeducation.org and a member of our research team will get back to you.

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